PROSPEROUS UTAH

Email Utah Legislators and ask them to Vote No on HB 432

Protect Utah’s Kids from the Dangers of Flavored Vaping

Proposed House Bill 432 (HB 432) by Representative Matt McPherson and backed by the Utah Vaping Association

threatens to undo critical progress made in the fight against youth vaping. Just one year ago, the Utah Legislature overwhelmingly passed Senate Bill 61 (SB 61), which:

  • Banned flavored e-cigarettes, except menthol and tobacco

  • Required registration of all e-cigarettes sold in Utah

  • Limited nicotine content to 4% to reduce addiction risks

  • Aligned Utah law with FDA regulations to prevent illegal sales

HB 432 aims to dismantle these protections by allowing "specialty retailers" to sell any flavor at any nicotine level under the guise of electronic age-verification.

The Vape Industry’s False Promises

The Utah Vaping Association knows that this won’t stop youth access. Older teens buy vapes and resell them to younger kids. HB 432 would flood Utah with unregistered, unregulated Chinese vapes containing unknown chemicals. This bill is about profit—not public health.

Flavored Vapes: A Gateway to Addiction

E-cigarettes pose serious health risks to young people, including:

  • Nicotine addiction that alters brain development

  • Increased risk of smoking cigarettes and using harmful substances

  • Lung damage and long-term respiratory issues

Research shows

75%

of youth who try tobacco products start with e-cigarettes

11.2%

of middle and high school students in the U.S. have used e-cigarettes

90%+

of teens who vape use flavored e-cigarettes

The Vape Industry’s Loopholes and Lawsuits

In 2020, Utah tried to restrict flavored vapes, but retailers found loopholes—rebranding flavors with misleading names like "Mint Candy." Despite the law’s intent, flavored vapes remained widely available. The industry has repeatedly sued to weaken regulations, ensuring highly addictive vapes stay on the market.

Defend SB 61 – Reject HB 432

SB 61 was a bipartisan win for Utah’s youth. But instead of complying, the Utah Vaping Association has:

  • Refused to stop selling non-compliant vapes

  • Ignored legislative intent

  • Filed lawsuits to overturn SB 61

The numbers don’t lie

9.7%

of Utah high school students vape regularly—more than adults (6.8%)

Flavored vapes are the primary driver of youth vaping

Every year, thousands of Utah teens become addicted to high-nicotine products

The Utah Legislature made the right choice with SB 61. Lawmakers must stand firm against industry pressure.

Uphold SB 61 and enforce existing restrictions

Reject HB 432 to prevent another youth vaping crisis

Protect Utah’s kids from lifelong nicotine addiction

Tell your legislators: Utah’s kids come before vaping industry profits. Vote No on HB 432!

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